Animated Explainer Videos – A trending marketing strategy that amplifies the communication process to the audience regarding products and services.

It is commonly used by organizations with different products and services as they select the appropriate explainer video style that matches exactly in accordance with their products and services.

It is important to introduce the product with an appropriate and accurate message to the audience. There are different means and mediums for delivering the message to the customers and one of the latest means of marketing is through animated explainer videos. It helps both the organization and its customers.

• For organization: Videos help the audience in understanding the products and services of the organization better. It also helps in increasing the time spent by the customers on the organization’s websites and other social media platforms. In the long run, it helps in building customer relationships and increases customer traffic.
• From the customer’s point of view: Videos help the customers understand the products. The prospect customers prefer watching a video over any standard description and most of them end up using or buying the product ultimately.

Seven essential steps in Animated Explainer Video Making:

Apparently, for any layman making animated videos appears to be a difficult task and many organizations outsource this task to video production companies. The videos can be made inhouse with little effort and determination. Essential steps in making animated videos are the following:

Step # 1: Choose An Appropriate Video Style

There are several different styles of making an explainer video but not every style is appropriate for any product or service. It is an important decision of selecting the appropriate style and should be done intelligently by the person making the video. Different styles of videos are available but choosing the right style will have the best impact on the audience. The choice of the video style is an essential pre-requisite for writing the script of the video.

Step # 2: Writing a Script

Content is key to any video. Words have a major impact on the audience with a combination of what they are seeing in the video. It guides the audience so it has to work in the right combination with the visuals. Important factors that shall be considered for writing a script are the following:

• Clearly determine the product or service
• Clearly understand the target audience
• List down benefits of the product or service
• User availability and preferences listing essential uses
• An average explainer video is of maximum 120 seconds
• The script should be concise

Step # 3: Audio Making

Select a voice for the video: Voice is essential for representing the product and the organization. An important factor that needs to be considered in selecting the most suitable voice is the delivery of the script. Selecting a wrong voice can disrupt the intensity of the message that is supposed to be delivered. The voice should be expressive and shall convey the message with an appropriate attitude that is in accordance with the requirement of the script and product or service that is being promoted. The audio recording should be done in a recording studio with the right instruments and software that can amplify the impact of the message being delivered.

Step # 4: Collect Videos, Graphics, and Other Assets

The collection of assets depends on the type of video and product. For explainer videos icons, logos, animated graphics, and other resources should be collected including different recordings and props that will be used in making these videos. It is important to use the correct supporting assets. These assets should help in the clear delivery of the message and help the audience focus on the message without unnecessary distraction.

Step # 5: Editing and Compiling

Edit and compile the video using a video editor tool that fulfills the necessary requirements for the video. There are different tutorials that help in making these videos. Move step by step by creating a draft and get useful feedback and reviews. It will help in formulating the final edited video. It should be an iterative process that requires getting approval after every step.

Step # 6: Add Music

Explainer Videos needs appropriate background music. Select the music that helps in making the videos more attractive and expressive. Music should help in conveying the message with emotions. There are online free and paid audio libraries that help in adding music to the videos.

Step # 7: Publishing and Tracking the Feedback

After finalizing the video, it is to be shared on appropriate platforms. It is important where the video is hosted. It is also important to be able to see the stats of the video. It helps in measuring the performance and traffic of the video. Use the different platforms to cater to as many audiences as possible.