Explainer Videos are gaining popularity in online marketing. This form of marketing is highly impactful in understanding products, services, and increases sales.

Explainer Videos has the ability to grasp the audience’s attention; this form of marketing is more effective than text in communicating the message and able to grasp the attention of people preferring verbal-visual learning.

Organization’s uses explainer videos for marketing their products, introduce themselves and build customer relationship. It makes them capable of conveying complex messages to the audience. There are different types of explainer videos, addressing different marketing objectives. It is difficult to pick the right type of explainer video that matches the brand requirement. Style alone doesn’t guarantee the popularity of the video. It is important to realize that different audiences are attracted to different types of videos.

Importance of Explainer Videos

• It attracts new customers
• Expand the target audience
• Create awareness
• Depict the brand’s goal
• Convey message uniquely
• Get feedback from the target audience.
• Help in organizing future marketing strategies.  

Common Factors of Explainer Video

• Clearly define the purpose of the video
  • Good quality and goal-oriented content make good videos and make the first impression on the audiences.
  • The marketers should be clear about their target audience and the explainer’s content should be according to the audience.  
  • Explainer’s video should contain all the necessary content about the brand and should be placed intelligently in the video, like logo placement and colors
  • Time and actions should work perfectly. The message should be explained completely within the time limit of the video.
  • The content should be attractive and engaging. It should engage the audience from the start to the end of the video.
  • The content should be meaningful and delivers some message in accordance with the brand.

Different types of Explainer Videos

All of these types of explainer videos are used in marketing by every type of organization, and for targeting different segments of people and industry.

2D Animation

It is the most common and widely used video, objects and scene are both in 2D space. It is very flexible even for customization. If the right content with the right customization is created then it will be successful in engaging the targeted audience and it impacts the audience. It is widely used for B2B and B2C businesses.

Motion Graphics Animation

It is able to engage and deliver a straight forward message. It is able to present complicated products and services easily and communicate a large amount of information efficiently and effectively to the target audience.

White Board Animation

It is frequently used for B2B and B2C, for educational and informative topics. It is ideal for providing deeper knowledge about products, services, and processes. It simulates a whiteboard and a hand with a marker. It is effective in delivering the message and engages the audience till the end.

2.5D Animation

The main purpose is to simulate a 3D environment. It contains layering of objects and creates an illusion of 3D space. It helps in creating unique, out of the box and engaging video but requires effort, time and budget.

3D Animation

It is the most recent type of explainer videos with great quality and it helps in grasping the attention of the audience. It is used for many commercial videos. But it is quite expensive and requires more effort and time.   

Live-Action

For this type of video, cameras, real people are needed. It is commonly used by different organizations to portray their organization and connect with the audience personally. It is used to provide an understanding of the organization’s culture and vision.

Live-action with Track Elements

It is a combination of live video and 3D animations. The main theme is to develop an effect of interaction between these 3D graphics and videos by adding rhythm, energy, and quality display so that the audience can enjoy throughout the video. This combination made the video unique in itself and leaves a strong impact on the audience. 

Stop Motion

It is mainly used in animation film making; uses photographing objects and its small movements for creating an illusion. It gives a unique effect but it takes a lot of effort, time and resources.

Typography

Typography is used to express ideas and is very influencing. There are tools for making this kind of animation videos. For some projects this type of typography is important but it needs to be utilized intelligently. It is important to use correct fonts and animations.

Screencast

It is similar to screenshots. The difference is a screenshot is an image of a digital screen whereas screencast is the recording of a digital screen with script recitation. It might not be suitable for some products and services, so it has to be selected wisely. It is commonly used by beginners and in the tech sector. It helps in communicating at a low budget. Like tutorials videos.

Testimonial Videos

In these videos, people share their experiences regarding the product or services, it is an old but most effective and widely used video type.

Cutout Animation

It uses the objects similar to an object drawn on paper then trimmed.

Cartoon Animation

It uses cartoon characters; mostly attract kids and is used for kid products.

Other types of videos are animated music video, Infographic, animated infographics.

Conclusion

Different types of animated videos have unique advantages. It depends on the type of brand, marketing strategies that the brand seeks to adopt. Different animation videos deliver different meanings to their audience with an embedded message in the video. Still content also has great importance comparing to different animation styles and a variety of animation videos. The videos should demonstrate how actually the products and services work. An appropriate type of video should be chosen for a particular brand. These videos can be used on the homepage of the organization’s website, in email campaigns, social media ads, for sales and marketing meeting with the consumer.