Animated Videos – A recent marketing trend that can be self-produced by organizations saving budget and time.

Animated videos can be produced easily by organizations using online tools along with cloud storage. They can utilize their in-house resources and complete the projects efficiently.

Developing an animated video is a creative process that helps in engaging the customers, building trust and introducing products to a new target audience. It can be done either by the marketing team with little effort or it can be outsourced to different video producing organizations. It is better for organizations to be self-sufficient and use their own marketing team abilities in creating these animation videos. There are many tools either free or paid easily available online for making animated videos. Some of the popular tools that are dominating the market are the following:

Tools for Producing Animated Videos for Businesses

PowToon

An easy tool that doesn’t require professional skills. It creates a good quality video with minimum efforts and limited time. It uses different dazzling and vibrant animation designs that can be customized with different animation options like Infographics, etc. that assist in crafting cool videos. Templates with different categories are also available which makes the job even easier. For pricing, there are four categories, which can be chosen according to the business needs, and it can be either monthly or annually payment mechanism. Tutorials and blogs are available for support.

Animaker

Mainly used for infographic videos, with different styles like 2D, 2.5D, whiteboard, and typography. It is an online tool, used for different freelancing projects, academic projects and businesses.It has a huge collection of animated characters, different icons and templates for different video styles. It has different styles for statistics and data visualization styles for better understanding. The main work is drag and drop in combination with customization options but the video’s duration is limited to 120 seconds. It has four categories in pricing from free service, freelance, entrepreneurs to enterprises.

Animatron

A professional tool for creating animations for businesses with four main products. Animatron as a whole covers several types of animation video styles with these different platforms or products.

• Online Studio: Creating videos in HTML5 forms. Mainly used by small businesses and agencies, the other platform is
• Wave video: For the marketers, agencies and social media video.
• Wave video button: Enable users to engage their customers by making them create their own videos.
• Social calendar.

All these platforms have their individual pricing mechanism consisting of four levels. Starting from free to the Agency category. Starter plans to business plans. 

Moovly

Helps businesses create interesting and engaging videos. It is an online tool with different templates, unlimited downloads, and videos facility; customization options to create and customize video presentations, visual reports, explainer videos, help videos, etc. enables making different types of videos including, promo, training, whiteboard, social media videos, and different explainer videos.

It has pricing categories from basic to business packages with monthly or yearly payment options. It mainly has a drag and drop facility. 

Go Animate now called VYOND

A professional animation video making tool with mostly drag and drop. Like others, it has pricing from personal, business and enterprise with monthly or yearly payment options. It claims to help create low budget videos in limited time and help their users engage their audience with the facility of editable scenes. 

Render Forest

An online video, logo and website maker. It helps in creating high quality professional animated videos and explainer videos that have templates in different categories that are customizable. It is mainly used in creating presentations, testimonial and videos easily. This tool offers different pricing packages from free to agency categories depending on the number of videos, storage, video’s time duration, and other options needed.

Window Movie Maker

It is a free downloadable tool used for making and editing videos. It is easy to use, helps in editing videos and creates social media posts. Different sound effects and timeline narrations can also be performed using this tool.  

Prezi

It is a presentation making tool with different templates and ideas for different categories. Presentations from Powerpoint to Prezi are interconvertible. It uses different effects including Motion etc. With its latest release, it can now also be used for animation videos. It has four categories ranging from basic to business. Every category has three pricing options along with its facilities.

Google Web Designer

A google licensed free tool to create HTML 5 based motion graphics and designs without coding. It helps to create engaging designs and animated videos. There are different modes and styles for creating content. A major advantage of this tool is that it is easy to integrate with different google services like Google Ads, etc. that is elaborately explained with their tutorials and blogs.

Explee

It is an online professional animated video making. It is a cloud-based tool and can be used from different digital devices including smartphones, laptops, tablets, etc. in a synchronized fashion. It provides a teamwork facility and individual workspace environment as well. Users can create their own animation library. Their price plan has four categories starting from Basic, Professional, Creative and then Team, with different facilities including Logo, Voice/music, Storage, Web Quality etc.

Limitations to the animated video are time duration and budget. Regardless of the tools, the quality of the videos highly depends on the content, creativity and efforts that are added in the making of videos. The main theme is to engage the audience and built trust for your product or services that are being offered to the customers. There are many different tools available and the animated video maker can choose according to their needs, options, and tools.